Smoka
Project Details
Smoka delivers curated BBQ experiences that bring people together through bold flavours, open flame, and exceptional local produce. Equal parts primal and polished, it's a concept rooted in fire-cooked food, shared tables, and laid-back sophistication. The brief was to create a brand that felt elevated yet grounded, striking a balance between rugged authenticity and sharp, modern style.
Client
Sector
Smoka
Event Catering
Inspired by the theatre of live-fire cooking, the identity is bold, minimal, and quietly confident. The logomark is strong and geometric, designed to work effortlessly across signage, menus, packaging, and digital. Typography is clean and modern, paired with a restrained palette of smoke, charcoal, and ember tones. Photography and design direction focus on sensory richness, texture, flame, and the communal ritual of eating.
“Our wine brand case study shows that combining product and brand expertise can solve problems, tell stories, and create exceptional experiences. “
